The explosion in popularity of athletic gear has bolstered the U.S. apparel industry, which the WSJ claims is rabidly marketing a new style of clothing as "athleisure." This is, of course, a contradictory portmanteau and not a real thing.
Yoga clothes sales in particular have benefited from this growth, but it doesn't appear as if you'll struggle to find a place in your local studio any time soon:
Demand for yoga gear, for example, is outpacing growth of the sport itself. Yoga participation grew 4.5% in 2013, according to the Sports & Fitness Industry Association.
Meanwhile, sales of yoga apparel were up 45%, according to Matt Powell, an analyst for SportsOneSource, a sporting-goods industry tracker.
In the end, it's probably beneficial for yoga to get so much exposure — even if those doing the exposing aren't actually getting on the mat!
Photo Credit: Shutterstock.com