Yoga Clothes Are Way More Popular Than Yoga Classes
Do you prefer looking good to feeling good? A recent report in The Wall Street Journal suggests that many people do, at least when it comes to yoga and other athletic pursuits.
The explosion in popularity of athletic gear has bolstered the U.S. apparel industry, which the WSJ claims is rabidly marketing a new style of clothing as "athleisure." This is, of course, a contradictory portmanteau and not a real thing.
Yoga clothes sales in particular have benefited from this growth, but it doesn't appear as if you'll struggle to find a place in your local studio any time soon:
Demand for yoga gear, for example, is outpacing growth of the sport itself. Yoga participation grew 4.5% in 2013, according to the Sports & Fitness Industry Association. Meanwhile, sales of yoga apparel were up 45%, according to Matt Powell, an analyst for SportsOneSource, a sporting-goods industry tracker.
In the end, it's probably beneficial for yoga to get so much exposure — even if those doing the exposing aren't actually getting on the mat!