One of the biggest problems I see wellness professionals struggle with is their love-hate relationship with blogging. They know it’s a great way to grow their audience, attract new opportunities, and help more people than would ever be possible in one-to-one sessions.
So how do you get over the blogging blues and make the difference you’re meant to in the world? As a guy who’s built his entire business on blogging — and blogging often — I’ve had to learn a few tricks of the trade to bust through the inevitable writer’s block.
Want to know how to rekindle your love with blogging? Start with these four tips:
1. Be passionate about what you write.
It’s really hard to write something you just don’t care about. The words are slow to come out. You’re constantly searching for the right word. And readers can feel that struggle.
You want to write with vitality. You want the words to just flow out of you. You want the energy to be palpable.
Before writing, I ask, “What would be most helpful for people today?” Then I make a list of every topic that comes to mind until one completely grabs me. When the words start flowing, I can produce a quality piece in 20-30 minutes and still have time for a little victory dance. Don’t settle for subpar topics when the passionate one is just waiting to be discovered.
2. Commit to a schedule and make it public.
When I first started writing, I promised my readers that I’d write every single weekday. Rain or shine, I was writing. At first, it was a struggle to get up every day and hit the page. But, if I ever were to miss a day, readers would take notice. I would have broken my promise. And that’s just not something this guy does.
Now, my schedule is so intact that clients know I will never schedule before my blog is out, my book publisher knows meetings happen later in the morning, and readers know exactly when to expect a little visit from me every weekday.
3. Let people get to know you.
We’re so quick to be the expert and never the human. But humans are exactly what people want to read, hire, and connect with. Instead of being the expert on gluten-free living, maybe share a personal account of your own struggles with ditching wheat. Maybe talk about all of those backslides you had, even as a coach. It takes a lot less effort to write what you know from the heart.
You never have to try to be yourself. If you’re trying, it means you’re being somebody else.
4. Have fun with the process.
Put your stuff out there when it’s not perfect. Challenge your own perfectionism. Know that you’re going to write some real stinkers; it’s the only way to produce the great stuff too.
Blogging isn’t a one-time thing. It’s a vital part of your business. And you, my friend, are in it for the long haul.