New York Fashion Week kicked off with a bang this week, as models from the fitness wear brand Athleta literally jumped, ran and flew down the runway. The show — choreographed by Luam Keflezgy (who has worked with both Beyoncé and Britney Spears) — emphasized movement, athleticism and performance. Models jumped on trampolines, carried exercise balls, and used ballet moves to dance around the runway.
The event showcased the importance of comfort and practicality in the Fall 2014, Winter 2014 and Spring 2015 collection, while bold prints and high-tech fabrics reminded everyone that fashion was still the name of the game (at least for the day).
The show also stressed diversity, featuring models with a wider range of body types than is typical at New York Fashion Week (though we'd love to see even more of this in the future!), and seemed to prize the look and feel of fitness and fun above all else. Models included dancers, fitness trainers, very muscular women, and models with a softer look and figure, much more closely resembling the average American woman.
Here are our favorite looks from the collection!