Makers of high-fructose corn syrup are asking federal regulators to let them change the name of the not-so-good sweetener to "corn sugar."
The Corn Refiners Association has petitioned the FDA, arguing that it will help "eliminate confusion" on food labels. The president of the association tells the NY Times, "Research shows that ‘corn sugar’ better communicates the amount of calories, the level of fructose and the sweetness in this ingredient."
We're not buying it.
So, what's the real reason for the name change?
High-fructose corn syrup consumption is at a 20 year low. Market research group NPD reports that 58% of American are concerned that high-fructose corn syrup poses a health risk. Name changes on ingredients have occurred before, as "low erucic acid rapeseed oil" was changed to "canola oil" in the 1980s. But this is 2010, and consumers are more educated and have more tools to make better decisions about the foods they buy. Call it what you want, we're not buying.