If you always put limit on everything you do, physical or anything else. It will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them.
Son of a Kansas City traveling salesman who grew bored with school in the 9th grade, David H. Murdock was determined to live life and conduct business creatively, driven by his own spirit of innovation. He says, “I always wanted to do something. If you can conceive it, you can do it.”
At 84 years old, he has never worked for another in his life and is proprietor of one of the U.S.’s biggest private corporate empires that includes Dole Foods, the giant food producers best known for growing fresh and pre-bagged fruits, and vegetables, and real estate development company, Castle & Cooke.
But it was the tragedy in 1985 that truly changed the course of Mr. Murdock’s mission. When his wife, Gabriele, died of cancer at the age of 42, he was devastated and determined to discover the cause. How could he have helped her? After many years of research, he realized that an active vibrant lifestyle, focused on nutritious eating and plenty of exercise, was the simple solution for preventing cancer and other diseases. This, he believes, could have saved his wife and he has become an advocate for wellness and health promotion to facilitate longer, happier lives.
For years he has been preaching the benefits of a diet rich in fruits, vegetables, grains and fish. “I think it’s pretty obvious that people are overweight,” says Murdock, “All you have to do is walk around any shopping center to see something is wrong in America.”
One of his first steps was to change this collective habit was to establish the Dole Nutrition Institute in order to “Feed the World with Knowledge.” Next, he brought together a team of medical and nutrition experts from the Mayo Clinic, University of California, Los Angeles to create a 500-page definitive guide to a healthier lifestyle through improved nutrition called “The Encyclopedia of Food, A Guide to Healthy Nutrition.”