Let’s start with a few ideas that you’re already super-familiar with: You depend on the fruits and vegetables you eat to help you stay energized, vibrant and strong, inside and out — that’s why you take care to get to know the people at the farmers' market and read grocery packaging carefully.
Where your produce comes from matters, so we’ve put the three things we think are the most important when it comes to picking produce to put through the juicer.
1. Was it ripened in the field?
Some farms have to pick their fruits and vegetables before they’re ripe because of the distance the produce travels. Harder produce can better withstand the bumps and jolts of their trip to the processing plant or grocery store. The problem: When you harvest before a plant is ripe, you don’t give it enough time to pick up all the nutrients it can before being squeezed into your juice bottle.
2. Did it have a short trip from farm to market / juicer / blender?
Fruits and vegetables start losing nutritional value just about as soon as you remove them from the tree or the soil (the source of all those useful nutrients). We read up on the latest and found some interesting conclusions from the Harvard School of Public Health: