The all-out assault on carbonated beverages continues! On Monday we brought you the news that diet soda consumption was linked with heart disease in older women. Those findings simply added to the growing belief that soda — and especially diet soda, which has been touted as a "healthier" carbonated drink due to its lack of sugar — is detrimental to your health.
But does this research actually impact human behavior? A report released Monday by Beverage-Digest suggests that it might. Consumption of nearly every type of carbonated soft drink (CSD) declined by 3% in 2013 (compared with a 1.2% decline in 2012), with diet drinks taking an especially hard hit. Overall, the industry lost nearly $1 billion in the past year, posting a revenue of $76.3 billion (compared with $77.1 billion in 2012). That's still a lot of money, though!
Here's what the report had to say about the new data: