The other night I went to the opening of a sweet little shop called Simply Peeled on the Upper East Side, at 1371 Third Avenue between 78th and 79th. The invite from a dear old friend claimed that I was about to be amazed by a dairy-free frozen dessert called FRUIZO (TM), and I should come hungry.
I brought my 4-year old son, the real judge, to check out Simply Peeled's non-dairy, real fruit-based soft serve deliciousness. And as we settled onto our yellow gingham barstools and tucked into our cups, the silence between us spoke volumes. Simply Peeled is genius, and I've already begged them to open downtown asap.