Fresh & Easy Goes Farm to Store in 24 Hours

Fresh and Easy Neighborhood Market
(with locations in California but plans to expand nationally) has a new program called 'Farm to Store in 24' in which produce is picked up from member farms and placed on store shelves within 24 hours!

Initially tested in a few locations, the program has proved to be so successful that it will now expand to more locations. To make the 24 hour turnaround possible, the program only works with in-state growers.

Let's hope this trend continues with other grocers!

You can check out the video of a Fresh & Easy produce manager explaining the program here.

image via laobserved
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