What's going on here?
Looks like a lack of respect across the board, correct?
Why are these folks are not being taken seriously, and why are others are so comfortable in asking for steep discounts or free services?
Is it because people do not respect wellness (or the arts)?
No. It’s because these artists, yoga teachers, and therapists are not respecting themselves enough. They may say they're passionate about their careers and they may be, but if they don’t show that they believe in themselves enough, others won’t, either.
2. Remember that success doesn't have to be painful all the time.
People have this mindset that success has to be a hard, painful struggle. Yes, there are times it is, but it is NOT a recipe for success to feel that you are being dragged through a quagmire.
How do you do this? Start by getting smart about how you brand yourself!
3. Brand yourself properly.
Most people are pretty vague about their work: I’m a therapist who works with people suffering from anxiety.
Oh really? How unique. Yawn.
You and a million other therapists throughout the country work with people who suffer from anxiety. Also: Yoga teachers work with people who want to get in touch with their wellness. Reiki masters work with people who want to move their energy. Psychologists help people achieve success and many test for issues and disorders. Doctors help people feel better.
See a trend? This is old news. We get it. You heal. Dig deeper.
Or to look at it differently, this is not a brand: I’m a therapist who works with people suffering from anxiety.
That’s not a brand. That’s a weak, descriptive statement. Make it tighter.
Having a hard time? That’s because you have no clue. Maybe you have an idea or you are spouting out an “elevator” speech. Or a “30 second commercial.”
4. Lose the elevator speech.
Newsflash: Most commercials and quick blurbs don’t get our attention without shock or emotional value attached, so your descriptive prose isn’t going to rock someone’s world, either. It’s time to take it up a notch!
Grab a pencil and paper, doodle, and brainstorm. Mind map. Do whatever it takes to figure out how you feel about not only making money, but valuing yourself, your career and your management of money.
Brand yourself using your heart and soul, your authenticity and your entire world of passions, not just your "job."
Bring it all together, and know that if you are earning what you're worth, you'll be able to help others to sustain and grow. "Wealth" is not a bad word, in fact, it's only what you make of it. If you feel badly about it, it probably won't bother with you either. Get connected to wealth, and it's part in wellness.