Make no mistake about it: North America is mired in an incredible health crisis of staggering proportions.
There is a huge disconnect in our society between what we think is healthy and what is actually healthy.
Let’s address the elephant in the room. The pesky protein question. Rarely does a day go by that I’m not asked: how do you get your protein? Fair question. I get this daily. So let’s answer it, once and for all.
We’ve introduced the idea that a plant-based diet can prevent & reverse disease; help you lose weight and keep the weight off, all while feeling great; and we’ve demystified misconceptions about protein. But what if you are active or an athlete? Won’t eating this way undermine performance goals? Absolutely not. In fact, I submit just the opposite. I’m living proof.
If this way of eating is new to you, you may experience some discomfort and cravings in the first 10-14 days. We call this detox. Don’t be alarmed; it’s just part of the process of your body adjusting to something different.